Workshops

Workshop Sessions 1-3

1) Maximum Referrals for Property Managers

Day 3
Wednesday, October 27

10:30 am – 11:20 am

Speakers: Jeremy Pound, CEO, & Kristen Lopez, RentScale
Description: Generate a steady stream of quality opportunities for your property management business. Most business owners know that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that when they get them – their business grows. Unfortunately, most businesses never invest the time to maximize their referral streams. In fact, the common belief in business is that referrals are just something that happen to you, and not something you can manufacture with consistency. But, the truth is, referrals are a marketing channel. A highly effective and profitable marketing channel, and one that can be measured, systematized, and optimized over time. Join Kristen and Jeremy as we share specific case studies, techniques, and templates to not only kick-start your referral network, but to learn how to make it run like clockwork.

2) Own The Outcome: Why Customer Success Trumps All Else

Day 3
Wednesday, October 27
10:30 am – 11:20 am

Speaker: Jordan Muela, CEO, LeadSimple
Description: Fee maxing, automation, and portfolio vs departmental. Does any of it matter if your clients aren’t getting the experience they came to you for? Own The Outcome is a mental model we will use to define the key promises your business needs to keep in order to win a customer for life. Come learn a decision-making framework you can pass on to your staff to quickly make key customer-facing decisions without having work constantly flow back up to the owner/manager. Help your staff take ownership of not just the client relationship, but the key client outcomes that you intend to rest your business success upon.

3) The Future of Property Management Panel

Day 3
Wednesday, October 27

10:30 am – 11:20 am

Speakers: Tony Cline, MPM® RMP®, HomeVault Property Management; Andy Wallace, zInspector; Thad Tarkington, CEO, Second Nature
Description: A look through the lens of innovation and trends that are driving change in the industry. What property managers can do to win hearts and business in the years ahead.

Workshop Sessions 4-6

4) Employee-Driven Leadership Development

Day 3
Wednesday, October 27

2:30 pm – 3:20 pm

Speaker: Gwenn Aspen, Anequim LLC
Description: To follow.

5) The Paws and Cons of Pets and Assistance Animals

Day 3
Wednesday, October 27

2:30 pm – 3:20 pm

Speaker: Jennifer Stoops, MPM® RMP®, Park Avenue Properties, LLC
Description: This course covers the pros and cons of managing pet-friendly rentals, maximizing pet revenue, and handling inspections and breed restrictions when managing pet-friendly rentals,. It also covers the ins and outs of what you need to know as it pertains to HUD and the Fair Housing Act guidelines regarding assistance/emotional support and service animals when managing rental properties. This is a hot button issue that, unfortunately, leaves many property managers prey to lawsuits and violations if they are not aware of the guidelines and managing them properly.

6) Unlocking Profit with the NARPM Accounting Standards: Success Stories

Day 3
Wednesday, October 27

2:30 pm – 3:20 pm

Speaker: Tim Peters, Chief Development Officer, ProfitCoach
Description: Two years after the release of the NARPM® Accounting Standards, we unveil the success stories of the early adopters who embraced the opportunity to standardize their reporting, compare with their peers, and maximize their financial and entrepreneurial freedom. Based on the experiences of real property managers, this session will give you the playbook on how to move from financial fog to financial clarity, bank balance management to focused forecasting, and move from financial mediocrity to benchmark success.

General Session

Dive-ins, Drivers & Drive-bys: Smoking Hot Confessions Of BBQ & PropTech

Day 3
Wednesday, October 27

3:30 pm – 4:30 pm

Speaker: Tamela Coval, Industry Principal, Yardi
Description: This workshop is presented in partnership with the Kansas City Barbeque Society, marrying digital marketing, property technology and operational efficiency with down-home, simple-is-how-I-like-it taste. You’ll walk away from this session with the ability to roll up your sleeves and get cooking with powerful technology, streamlined operations, intuitive automation and sustainable choices. And to sweeten the deal, our friends at the Kansas City Barbecue Society will serve up a road map of the local “falling off the bone” BBQ places to check out while you’re in town.

Additional session info:Using BBQ as a metaphor for success in multifamily marketing, we’ll take a serious (but fun) journey, diving into the data that defines success in our industry.We’ll ask – and answer – the questions that matter. Who’s eating in, driving in, and driving by? Who’s sharing on social media? How frequently? What are they saying? Will there be snacks?

We’re going to analyze customer data from Facebook, Twitter, Instagram, and Yelp to learn more about consumer behavior, gaining insight into what people think and say and do about their culinary experiences. This data will help you focus your marketing efforts on three related goals:
1) keeping your existing customers;
2) bringing back previous customers;
3) engaging new customers.

Then we’ll talk about crunching the data and seeing how it stacks up against competitors.It doesn’t matter if you are talking about BBQ or property management – building community and maintaining your investment begins with understanding your data. So, where do you start when you’re playing with that kind of heat? You’ll have to join us to find out!

Workshop Sessions 7-9

7) Buying, Selling and Starting Over

Day 4
Thursday, October 28

11:10 am – Noon

Speaker: Amy Karns, RMP®, A Plus Management
Description: A hot topic for property managers involves buying and selling property management companies. Amy Karns, RMP®, has bought, sold, and started over again and has a list of lessons learned and opportunities and pitfalls along the way.

8) How to Work on Your Business (& Not In It)

Day 4
Thursday, October 28

11:10 am – Noon

Speakers: Scott P. Brady, Progressive Property Management, Inc.; Todd Ortscheid, GTL Real Estate
Description: The trend in our industry is to squeeze more revenue out of every door under management and to lower operating expenses by outsourcing responsibilities to other companies, automating processes and delegating certain roles to virtual assistants.

9) Recognizing Signs of Burnout

Day 4
Thursday, October 28

11:10 am – Noon

Speaker: Rhianna Campbell, Proper Planning LLC
Description: Learn to recognize the signs of burnout and how to recharge your battery.

General Session

Making Dollars and Sense of Subsidized Housing

Day 4
Thursday, October 28

1:30 pm – 2:30 pm

Speaker: Sherkica Miller-McIntyre, RMP® , Carod Properties
Description: The 4 Ps: Program, Participants, Profits and Property Preservation. With many areas implementing Sense of Impending Doom (SOID) protections, it is imperative that the property management community address the perceptions around the Housing Voucher Program, its process and participants, as well as ensure our owner clients are well informed with facts regarding the program. The program is profitable to owners whose housing qualifies and can be a source of income revenue for property managers.Sherkica’s goal during the workshop will be to address perceptions, give a full overview of the program and process, and share how her firm has made accepting subsidy housing profitable for both landlords and the firm, as well as how to align, not revamp, your business to accept such programs.

Workshop Sessions 10-12

10) DIY Automations to Free up Time

Day 4
Thursday, October 28

4:10 pm – 5:00 pm

Speaker: Joseph Ord, AMOSO Realty LLC
Description: Joseph will present three to five easy automations and how to create them using easy free or cheap third party apps anyone can get. No computer programming knowledge is required.

11) Helping Owners Evaluate New Rentals

Day 4
Thursday, October 28

4:10 pm – 5:00 pm

Speaker: Cassandra Swanson, RMP®, Paramount Property Management, Inc.
Description: Many new investors are not versed on the best way to analyze the potential success or failure of a rental. Not every investment is profitable. This course is based on the class that 2011 NARPM® President Tony Drost, MPM® RMP®, put together, and is now revamped to help property managers easily present numbers and formulas for their properties.

12) The Changing Landscape of PM Staffing – How to Attract, Engage & Motivate Your Employees

Day 4
Thursday, October 28

4:10 pm – 5:00 pm

Speaker: Anne Lackey, RMP®, Rental Home Atlanta
Description: Property management companies are being forced into change. Remote workers – US & Globally, increased legal constraints, and COVID-19, etc., has made it harder and harder for property management companies to differentiate their services from the competition. Having amazing staff that is engaged, motivated to work, and attracting new team members to the industry is going to be the key to overall success for the property management companies left standing. Anne will be working though the components of successful hiring to set you up for success and also present tactics of how to keep those staff members in order to reduce burnout and turnover.

General Session

The 7th Annual State of the Property Management Industry Report

Day 5
Friday, October 29

9:00 am – 10:15 am

Speaker: Chris Litster, CEO, Buildium; Gail Phillips CAE, CEO, NARPM®
Description: This session will bring to light new findings from the 7th Annual State of the Property Management Industry Report, which synthesizes insights from thousands of property managers, owners, and renters from across the country.

The past year has been particularly turbulent, with the effects of a global pandemic and financial crisis catching businesses by surprise after more than a decade of expansion. Property managers’ ongoing struggles to attract and retain residents, grow and market their businesses, and expand their portfolios and revenue streams have grown deeper and more complex. But in this new environment that’s unlike anything we’ve faced in the past, one thing is certain: Property managers are better equipped to succeed when they understand the conditions in which they’re operating.During this session, Buildium’s CEO, Chris Litster, will join NARPM®’s CEO, Gail Phillips, to bring property managers’ experiences to the forefront as they describe the impact that these unprecedented changes have had. They’ll identify where problems and opportunities lie within small businesses in 2022 and beyond, and discuss what can be done to resolve property managers’ biggest pain points. Above all, the session will give time-starved property managers the actionable insights they need to grow and compete in an ever-evolving market.

The presentation will be built on a foundation of market research and seven years of historical survey data, revealing the trends that will shape the industry in the years to come. Buildium’s primary research gives property managers access to a far larger pool of renters and rental owners than they can get on their own, whose opinions and experiences help them to anticipate and exceed their own customers’ expectations. And it gives property managers access to a community of their peers (who they ordinarily view as their competition), whose successes and failures can form a blueprint for their business’ future.

The much-anticipated Industry Report is scheduled for publication in tandem with the NARPM® Annual Convention and has become a staple for NARPM® members and property managers. It will be available for convention attendees, both in print and as a downloadable PDF.

Workshop Sessions 13-15

13) How to Survive and Thrive in 2022

Day 5
Friday, October 29

11:00 am – 11:50 am

Speaker: Jim Roman, Business Owners Institute, LLC
Description: Are you working harder than ever? Is there a gap between where your business is and where you want it to be?Business coach and consultant Jim Roman has spent more than 20 years studying small businesses like yours; he’s even spent his own share of time in that gap, and he knows how you can avoid the pitfalls that cause so many small businesses to fail.In his talk, Jim will share the three key components to having a business that thrives:
1) Driving business success by knowing why you do what you do and where you want to be beyond your business
2) Envisioning what you want your business to look like in the future—and making it happen
3) Pinning down the next specific actions you need to take and anticipating what might get in your way
This isn’t theory; it will change the face of your business. If you want to do better than just survive, if you want to have the business and life you’ve always dreamed of, don’t miss this tool-based, interactive talk with Jim Roman.

14) Integrated Technology: Empowering Future Success

Day 5
Friday, October 29

11:00 am – 11:50 am

Speaker: Joe Easton, Channel Partner Account Manager, Rent Manager
Description: In today’s age of interconnectivity and smart-everything, incorporating technology solutions into daily business routines and powering decisions with real-time data is paramount to a company’s success. Leveraging integrated solutions is now a best practice to improve operational efficiency and empower your team to succeed. Best-in-class software solutions offer unlimited flexibility through open interface infrastructure that allows for easy, effortless connection between programs. This presenter will discuss how companies can stay connected, increase efficiencies, and take advantage of the infinite possibilities provided by integrated solutions.

15) Resident Benefit Package: Maximizing Value and Profits

Day 5
Friday, October 29

11:00 am – 11:50 am

Speaker: Bob Hansen, Head of Sales, Second Nature; Todd Ortscheid, GTL Real Estate
Description: In this panel, we will help you identify the true cost of services you’re already providing, learn about others that add value to your business and residents, and cover best practices for a seamless rollout.

Workshop Sessions 1-3

Workshop Sessions 4-6

General Session

Workshop Sessions 7-9

General Session

Workshop Sessions 10-12

General Session

Workshop Sessions 13-15

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